Welcome to Potomac
Tired of outdated software that makes political media
buying a chore? Potomac is here to change that
Welcome to the first political media buying application built by political professional. We’ve thought of everything so you don’t have to; Media Planning, Rate Requests, Rate Importing, Electronic Orders, Sell Side Make goods and Traffic – all in one platform built for buyers
Tired of outdated software that makes political media buying a chore?
Potomac is here to change that
Welcome to the first political media buying application built by political professional
We’ve thought of everything so you don’t have to
Media Planning, Rate Requests, Rate Importing, Electronic Orders, Sell Side Makegoods and Traffic all in one platform built for buyers
Rate Requests:
With a few clicks send out a few or hundreds of rate requests directly to your sales reps.
Rate Import:
Potomac generates rate requests and sales reps upload rates directly into your estimates. No downloading and uploading files. Seamless integration between buyer and seller.
About us
Potomac is a political media workflow designed to make ad buying easier and fun. It’s secure with two-factor authentication, 100% cloud based, and an interface that anticipates your needs, making your work more efficient than ever. We’ve automated the annoying stuff so you can spend time on what’s important.
Potomac allows users to plan a multi-media political buy in a matter of clicks. Provide basic information about your buy and let the system do what it does best, automatically provide markets, GRP, Budget, CPP calculations and easy demo selection. Media plan in a software made for you, not excel spreadsheets, and send to clients in minutes – yes, it’s that easy.
Empower your planners to, with a few clicks, populate Daypart and Media Share percentage goals to all markets and dayparts in your plan. Save your standard, your historic, or your specialized share percentages by advertiser or agency and never have to manually enter hundreds of rows of target goals again. Save it once, use it for forever, only in Potomac.
Take all work completed in one market and quickly extrapolate to every market within your plan. Rather than mindlessly duplicating your work, Potomac gives users their time back to invest elsewhere. Copy and paste like you’ve never seen before. Now with Potomac you can copy media plans across campaigns and media markets – even to a new advertiser. Take it one step further and copy your estimates too!
Set up a new advertiser and campaign and Potomac is ready to send fully automated rate requests to all your vendors, straight from your email with your agency branding. Get notified when vendors upload rates, and you are ready to begin buying. No downloading and uploading files. Seamless integration between buyer and seller. Yes, it’s what you’ve always dreamed of.
Media Plan
Create Goals
Copy & Paste
Import RatesMedia PlanMedia Plan
Potomac allows users to plan a multi-media political buy in a matter of clicks. Provide basic information about your buy and let the system do what it does best, automatically provide markets, GRP, Budget, CPP calculations and easy demo selection. Media plan in a software made for you, not excel spreadsheets, and send to clients in minutes – yes, it’s that easy.Create GoalsCreate Goals
Empower your planners to, with a few clicks, populate Daypart and Media Share percentage goals to all markets and dayparts in your plan. Save your standard, your historic, or your specialized share percentages by advertiser or agency and never have to manually enter hundreds of rows of target goals again. Save it once, use it for forever, only in Potomac.Copy & PasteCopy & Paste
Take all work completed in one market and quickly extrapolate to every market within your plan. Rather than mindlessly duplicating your work, Potomac gives users their time back to invest elsewhere. Copy and paste like you’ve never seen before. Now with Potomac you can copy media plans across campaigns and media markets – even to a new advertiser. Take it one step further and copy your estimates too!Import Rates